Analog Insights.

Building and scaling an operationally complex company is a daunting, challenging undertaking. Analog Insights understands these challenges firsthand, having built and managed complex operations across varying growth stages.Analog offers a broad set of services that turn your goals into actionable outcomes, with a strong focus on taking a data-driven approach to improving efficiency and reducing waste within your operations.

Specializing in solving novel operational problems, scaling hypergrowth businesses, and driving efficiency while reducing costs, Analog supports tech-enabled companies to overcome their toughest operational challenges.

We work by taking a deep dive into your business to understand the problem at hand before evaluating potential solutions. Whether executing time-sensitive, one-off projects or managing daily operations, we emphasize open collaboration and deliver measurable results.

Analog leverages extensive experience from high-growth tech companies and dynamic startups to address complex operational challenges. Think of Analog as a dedicated operating partner that uses proven strategies, tools, and playbooks to support you in achieving your most ambitious goals.

Operations

Internal tooling & automation

Business intelligence

Will is a seasoned operator and founder with 10+ years of experience in high-growth, venture-backed environments. Will brings hands-on operating as co-founder / COO at Umamicart, a venture-backed online grocer, where he led operations from founding through exit. Earlier in his career, he was an early team member at Instacart, where he managed the company’s New York region and was responsible for growing a complex same-day delivery operation.In addition to his direct operational experience, Will worked as a Sr. Associate at New York-based VC firm FJ Labs, where he invested in marketplace, consumer, SaaS, and fintech companies from early to growth stages. Will holds an MBA from NYU Stern.

Will Nichols

Principal / Chief Operator

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